The premiere of “Restaurant Express” is rapidly approaching on Food Network. The show is set to make a television debut November 3, but if you’d like to get a sneak preview the first episode is up for viewing on the Food Network’s website. You can check it out here:
I cannot begin to describe how much of a pleasure it’s been working with the PR team from Food Network on this show. Reality television is a bit scary at times, and there’s plenty of stories in this business that leave people with a bad taste in their mouths. Seth Hyman and the PR team at Food have been nothing short of stellar professionals in getting the good word out about this show and treating my clients right. You couldn’t ask for a better bunch to work with in this regard, and I hope to work with them again in the future.
It’s hard for people to seem “genuine” in reality TV. Most people are seriously inflated with the size of their own egos, and the shows quickly devolve into a field of what I’d term “gimmick contestants.” I use this term very much in the same term usable with the world of professional wrestling–where performers tend to adopt larger than life personas in the need to provoke a crowd reaction. Just as there are “faces” (good guys) and “heels” in pro wrestling, there’s a very quick distinction of “faces” and “heels” in reality TV. The contestants in “Restaurant Express” mostly seem to eschew this convention and work more at being genuine than in other shows. This creates a certain likability and refreshing demeanor in a competition-based show that you won’t see very often.
I think it’s going to be a success, and I think it’s going to outpace a lot of shows this fall in viewership. Food’s got a hit on their hands. I hope they just do the right thing and keep it going with more quality content like Restaurant Express.